FreightPOP Blog

[New Ebook] From Point A to ROI: The Crucial Role of Freight Tracking in Shipping

Written by FreightPOP | Oct 10, 2023

In shipping and logistics, it’s no longer enough to get goods transported from point A to point B; shippers and their clients want to know where their shipments are at every step. And while many might see this as a mere convenience, the reality is that effective freight tracking can have a tangible impact on your business's bottom line.

Our latest ebook, The ROI of Freight Tracking: An In-depth Analysis of Cost Efficiency and Customer Satisfaction, investigates this topic closely, covering both the operational and customer-focused benefits of optimized freight tracking. This ebook is a must-read for any business involved in shipping.

Critical Factors Affecting Shipment Tracking and Customers

Our new ebook deep dives into:

Factors Affecting Freight Tracking, including:

  • The importance of the right technology
  • How logistics management impacts tracking

    • The role of customs processes in freight tracking
    • The implications of human errors in the tracking system
  • Balancing Cost Efficiency with Customer Satisfaction, highlighting:
    • The challenge of managing costs while keeping customers satisfied 
    • Addressing growing customer demands for real-time data and specific delivery requests 
    • How to strike a balance to protect company reputation, customer loyalty, and profits 
  • How to Select Shipment Tracking Software, focusing on:

    • The benefits of investing in robust logistics software
    • Insights into how a transportation management system (TMS) offers advanced tracking 
    • Other TMS perks, such as: rate shopping, analytical tools, and potential for scalability 
    • The goal of not just tracking but aligning software with broader business goals 

Why Download this Ebook?

High-volume shippers can't ignore the complexities of freight tracking. It isn't just another operational task; it's an area that directly impacts customer satisfaction, operational efficiency, and the bottom line. 

Whether you're a seasoned logistics professional or new to the industry, The ROI of Freight Tracking is an invaluable resource that provides actionable insights to improve your operations. With customer retention being more cost-effective than winning new ones and the mounting expectations around shipping visibility, there's never been a better time to invest in your freight tracking strategy. Take advantage of this opportunity to stay ahead of the curve! Download the ebook today.